Four Core Values

Cash Store Financial's Four Core Values are the ethical guidelines for individual and corporate behavior. They are displayed in every branch and in many places in our headquarters in Edmonton, Alberta. All Cash Store Financial associates must abide by them.

The four core values are:

• Honesty
  • We are honest with our co-workers and the people we deal with.
• Integrity
  • A way of conducting one’s life and the ability to operate ethically, in all circumstances, at all times.
• Loyalty
  • The company is loyal to you, you are loyal to the company, and above all, we are loyal to our customers.
• Teamwork
  • We can do it together.

Shared Vision Statement

A team of motivated, knowledgeable, associates dedicated to: providing superior service and innovative products; building a partnership with our customers; being an alternative financial provider to traditional banks; serving the needs of everyday people; and growing a profitable organization.